BHA’s Hotel Asset Management provides hotel owners and investors with services including planning, pre-opening, redevelopment, and renovation, and ongoing guidance. Our experienced hotel asset management team encourages owners to participate in a strategic decision making process while we strive to reflecteach hotel owner’s vision and objectives.
The most important asset management decisions undertaken by a hotel owner is, collectively, the selection of a hotel operator, the negotiation of a hotel management arrangement, and the monitoring and control of the operator’s management performance. Getting these steps right is a challenge for even an experienced hotel owner, and the outcome is always vital to achieve optimum investment returns and capital values.

Operating Philosophy


  1. Discuss and understand the expectations of owners, investors, licensees, employees and guests
  2. Create an environment that realistically maximizes opportunities and competitive advantages
  3. Provide experiences that result in high levels of productivity & loyalty

Operating Focus


  1. Hotel Management: maximize the hotel’s physical and human resources to achieve superior standards of service and deliver maximum value to owners and investors within agreed profit objectives.
  2. Revenue Enhancement: enhance property revenue and exceed fair market share through proactive and consistent attention to all business opportunities.
  3. Sales and Marketing: pursue all opportunities by implementing innovative programs and proven sales techniques.
  4. Cost Controls and Reporting: ensure the effective operation of all hotel departments and facilities to ensure that profit targets are achieved, both through revenue enhancement and expense control.
  5. Operating Management: maximize the value inherent in all services and programs.
  6. Human Resources: maintain constant focus on employee training and retention to optimize the use of all human resources, ensuring productivity and fostering a positive working environment.
  7. Guest and Public Relations: pursue services and strategies that build highlevels of guest loyalty and strong community relations.
  8. Reporting Systems: deploy customized systems and controls that produce regular and accurate information to assist with financial evaluation and dynamic decision making.
  9. Project Management: optimize resources to deliver projects on time and on budget.
  10. Risk Management: empower and reward employee involvement in ensuring that safety practices are observed to ensure a safe and productive working environment.
Make better informed decisions, increase profit, reduce unnecessary expenses, compelete as a market leader.