Hotel Consulting and Asset Management by Experienced Hotel Professionals
Strategic Direction Throughout the Hotel’s Planning, Development, Operating, Renovation, and Resale Lifecycle
With 25+ years of experience across 500+ hotel projects in 100+ countries, Boutique Hotel Advisors and Consulting supports hotel and resort owners, developers, investors, operators, and financial lenders. From our work in urban and rural hotel locations across the USA, Caribbean, South & Central America, Asia, Africa, Middle East, and Europe, we assist and help resolve the difficult situations that arise during schematics, planning, permitting, design, construction, and pre-opening – each phase of the hotel life cycle. Our role is to provide independent, data-driven guidance that helps clients evaluate opportunities, improve performance, plan developments, and make informed strategic decisions.
Solve Difficult Issues with Our First-Hand Knowledge, Experience, and Data-Driven Guidance
Our work spans hotels, condo-hotels, event venues, mixed-use and resort residential developments, golf resorts and golf clubs, restaurants, and upscale hospitality-related amenities.
Each assignment is shaped around the specific objectives, constraints, and context of the project. Using hospitality-specific insight, global market intelligence, and disciplined analysis, we provide and discuss clear recommendations that support confident decision-making and forward progress.
BHA’s Hotel Consultants are Your Strategic Advisors
We step into your hotel to diagnose operational inefficiencies, maximize revenue, and elevate the guest experience. Instead of managing the daily operations, we analyze the business from an objective, high-level perspective to optimize the team, solve specific problems, or guide a major transition
Strategic Planning & Development
- Concept Development: Defining the hotel’s unique identity, design theme, and target demographic (critical for boutique properties).
- Feasibility Studies: Assessing the market viability, analyzing competitors, and projecting financial returns before a hotel is built or bought.
- Pre-Opening Guidance: Creating the timelines, hiring strategies, and launch plans required to open a hotel successfully.
Financial & Revenue Optimization
- Revenue Management: Fine-tuning pricing strategies, room distributions, and booking channels to boost Average Daily Rate (ADR) and RevPAR.
- Cost Controls: Auditing vendor contracts, food and beverage expenses, and overhead to eliminate wasteful spending.
- Asset Management: Advising owners on long-term investments, property renovations, or when it might be the right time to sell.
Operations & Guest Experience
- Operational Audits: Conducting “mystery shopper” stays to evaluate staff performance, service speed, and property maintenance.
- Standard Operating Procedures (SOPs): Writing or updating the step-by-step blueprints for how the front desk, housekeeping, and kitchen must run.
- Staff Training: Conducting workshops to upgrade service standards, especially transitioning a team toward ultra-luxury or five-star behaviors.
Marketing & Brand Positioning
- Tech Stack Overhauls: Evaluating and upgrading the hotel’s software, such as the Property Management System (PMS) or Customer Relationship Management (CRM) tools.
- Digital Strategy: Optimizing online travel agency (OTA) profiles, direct booking engines, and luxury PR partnerships to drive bookings.
Recent Assignments Include:
- Operational Efficiency Expertise: Ability to optimize lean boutique staffing models without compromising luxury service standards.
- Niche Market Knowledge: Deep understanding of individual traveler demographics, trends, and psychographics.
- Pre-Opening and Launch Experience: Prior success navigating the critical timeline of launching or rebranding independent properties.
- Luxury Hospitality Background: Deep, hands-on experience exclusively within five-star and upper-upscale independent hotels, resorts, and private golf clubs.
- Customized Guest Experience Design: A proven track record of creating unique, non-templated guest journeys and signature amenities.
- Team & Leadership Development: Proven track record in developing hotel general managers and department leadership that bring teams together and optimize performance.
- Proven ROI Generation: Demonstrable success in increasing Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GoPAR)
- Brand Alignment Instinct: An innate understanding of how to preserve and elevate a highly specific, curated brand identity.
- Global Network of Artisans: Access to a curated rolodex of high-end designers, vendors, bespoke product suppliers, construction and engineering professionals.
- Digital and Storytelling Insight: Sharp comprehension of specialty hotel digital marketing, experiential storytelling, and high-end PR strategies.
- Cultural and Local Integration: Mastery in weaving local heritage, art, and community into the property’s overarching narrative.
- Cost Control: A comprehensive review of personnel, procedures, workflow processes, and policies of your hotel or resort.
BHA’s Hotel Asset Management provides hotel owners and investors with services including planning, pre-opening, redevelopment, and renovation, and ongoing guidance. Our experienced hotel asset management team encourages owners to participate in a strategic decision making process while we strive to reflect each hotel owner’s vision and objectives.
The most important asset management decisions undertaken by a hotel owner is, collectively, the selection of a hotel operator, the negotiation of a hotel management arrangement, and the monitoring and control of the operator’s management performance. Getting these steps right is a challenge for even an experienced hotel owner, and the outcome is always vital to achieve optimum investment returns and capital values.
Operating Philosophy
- Discuss and understand the expectations of owners, investors, licensees, employees and guests
- Create an environment that realistically maximizes opportunities and competitive advantages
- Provide experiences that result in high levels of productivity & loyalty
Operating Focus
- Hotel Management: maximize the hotel’s physical and human resources to achieve superior standards of service and deliver maximum value to owners and investors within agreed profit objectives.
- Revenue Enhancement: enhance property revenue and exceed fair market share through proactive and consistent attention to all business opportunities.
- Sales and Marketing: pursue all opportunities by implementing innovative programs and proven sales techniques.
- Cost Controls and Reporting: ensure the effective operation of all hotel departments and facilities to ensure that profit targets are achieved, both through revenue enhancement and expense control.
- Operating Management: maximize the value inherent in all services and programs.
- Human Resources: maintain constant focus on employee training and retention to optimize the use of all human resources, ensuring productivity and fostering a positive working environment.
- Guest and Public Relations: pursue services and strategies that build high levels of guest loyalty and strong community relations.
- Reporting Systems: deploy customized systems and controls that produce regular and accurate information to assist with financial evaluation and dynamic decision making.
- Project Management: optimize resources to deliver projects on time and on budget.
- Risk Management: empower and reward employee involvement in ensuring that safety practices are observed to ensure a safe and productive working environment.
How Asset Management Supports Hotel Feasibility
BHA’s asset management experience strengthens its hotel feasibility studies by grounding financial projections in real operating knowledge, owner priorities, management agreement realities, revenue performance, labor productivity, and long-term asset value.